A landlord went on a mountain retreat to contemplate the meaning of omnichannel. Om Om Om Om. Suddenly, she had an aha! moment: Why don’t I charge tenants turnover rent for those Buy-Online, Pick-Up-In-Store transactions? Brilliant! So I speak. And so it is.

Though the story may not be true, there is a growing trend that tenancy agreements now include a clause stipulating that sales generated by a tenant online and picked up in a physical store are deemed part of the store’s Gross Turnover. This increases the Turnover Rent that the tenant has to pay.